Wimbledon's Classic Gentleman

For two weeks of the year all eyes are on Wimbledon, and it seems as much interest is provoked by the fashion as by the tennis. In 2006 Ralph Lauren was named the first designer in the history of The Championships to outfit all on-court officials, only adding to the luxury and classic style which defines both Polo Ralph Lauren and Wimbledon. The stars on court see their marketability soar from the right whites, and public support can grow from as little as that perfectly daring dress. The Williams sisters and Maria Sharapova are almost as well know now for their love of fashion as they for their tennis, and don't think the boys haven't worked this out too.

Yesterday Andy Murray revealed his Wimbledon 2009 look. Who would have thought the 'grumpy' anti-English star would be interested. But here we are, and Andy has teamed up to design his own outfit with Fred Perry, the classic British sports brand, and last British Champion at Wimbledon back in 1936. Is Andy trying to reconnect with the British public he ostracised a few years ago? By choosing this particular designer and it's classic look of a lost era Andy has re-branded himself as a British gentleman, and one who means business.
So I'm sure it is now with keen anticipation fans are waiting to see what Roger Federer can respond with this year. With his monogrammed blazers, logo sports kit, and this rather fetching cardi of 2008, he has successfully brought style back to the courts!